
Every time you see an ad during a YouTube video, a marketer takes a sigh of relief somewhere in the world. If you like the ad and click on the link, his purpose is served, and hard work is paid off.
YouTube is the easiest and the most cost-effective tool for businesses to reach their target audience in a way that no medium has achieved so far. Or, muster the courage for.
Commercial ads before or during a video is a new age idea that people usually avoid protesting against. Since the ads are not more than five seconds long, the information in these ads is crisp and cut to the chase, which makes the end goal more fulfilling and lucrative in some cases.
Local businesses, start-ups, or even top advertising agencies rely heavily on YouTube to cater to the right audience, especially when the need is critical. It helps expand brands’ reach to a larger audience more than any other traditional way of advertising.
The ads, unlike a sign on the street, do not stay stationary, the impact is as significant as the land you cover digitally. Bigger the risk, the better are the chances of attracting potential customers.
About 140 million people are using YouTube on mobile in India against a handful of advertising agencies that can produce digital content that appeals to the mass, which makes the prerequisites easy for agencies to lower down the order. Advertisers do not have to worry about getting a primetime slot on Television or Radio to boost their product sales or catch more eyeballs. They can run advertisements all day long on YouTube without having to pay through the nose.
Advertisers have the liberty to break through the censorship laid upon them while on TV or Radio. YouTube is a streaming channel that allows viewers to choose a product based on the content of the advertisement alone, almost instantly.
For advertisers, the payment is only applicable when the viewers click on the promotional video.
YouTube also helps brands create free tutorials for customers that might like the product and eventually pay to get more benefits.
The strategy for marketing a product using a video platform does come with plenty of risks and challenges. The content must be competent enough to appeal to the audience for them to engage and know more about the product or brand through a click.
Over the years, YouTube has managed to erase contents that were a result of false marketing campaigns. On the contrary, platforms like Facebook failed to take cognizance of the issue and only acted when things started sliding out of their hands.
YouTube offers two kinds of ad on its platform:
Ads that can be skipped:
These types of ads are skippable within 5 to 10 seconds. Their viewings are different than the others. Viewers might find them before, during, or after the online videos. The advertisers are charged only when the video is viewed until the end.
Ads that cannot be skipped:
This type of advertisement is payable every time they are played before, during, or after the videos. Since it is not in the ads nature to allow users to skip, advertisers/brands are charged after each run.
Overlay ads:
This is what the ‘annotation’ button is used for. These types of ads are laid on your screen the whole time the video giant plays your video. YouTube also has a feature where viewers can disable the ads by sliding the annotation button.
Midroll ads:
These are the ads that are available for videos that have a run time of more than 15 minutes. These ads are not skippable. Viewers must watch the ad if they wish to continue watching the video. They are placed in between videos strategically by the advertisers.
There are many ways to find if the ads are working in an advertiser’s favor by tracking tools that would help them understand viewers, clicks, repeat visitors, and the number of people that completed the video along with the number of people who lost interest midway.
The answer to all of that entirely relies upon the quality of content advertisers are producing to resonate with people and with the unbiased news on advertising agencies.








